Your primary business requirement is to have someones attention. After that, it's what you say in the written word, audio or visual context that becomes the variable of your success. A marketing strategy is about following attention, getting in front of the masses.
This ‘aha’ moment is the moment when you realise that content marketing impacts absolutely everything you do!
It won’t matter how good your product or service is, if nobody knows about it, it might as well not exist.
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